Posts about Case Studies

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  1.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

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  2.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

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  3.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

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  4.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

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  5.    Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

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  6.    SK-II / Marriage market takeover

    SK-II / Marriage market takeover

    Cosmetics brand SK-II creates online film to empower and celebrate single women in China

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  7.    Godiva / One for me, none for you

    Godiva / One for me, none for you

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…

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  8.    Semcon / Re-search

    Semcon / Re-search

    Browser extension Semcon combats gender stereotypes in online search results

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  9.    Lululemon / Modern menswear

    Lululemon / Modern menswear

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

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  10.    Ariel / Dads #sharetheload

    Ariel / Dads #sharetheload

    How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

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  11.    Axe / Scent of a man

    Axe / Scent of a man

    How Axe reinvented itself in order to appeal to the modern man

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  12.    Skol / Reposter

    Skol / Reposter

    Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…

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