Posts about Case studies

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  1.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

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  2.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  3.    Diversity & Inclusion in the Production Industry
    Gender & diversityProductionMarketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  4.    Photography: Product, Beauty & Life Style Shoots
    ProductionMarketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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  5.    Recommendations for licensing fonts
    ProductionMarketing procurement

    Recommendations for licensing fonts

    Recommendations for licensing fonts

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  6.    Brand building in the age of social media

    Brand building in the age of social media

     

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  7.    Time to give up on Bullxxxx proxy metrics?
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

     

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  8.    Customer disengagement

    Customer disengagement

     

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  9.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

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  10.    Growth Drivers study report

    Growth Drivers study report

     

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  11.    Organising around the Customer Experience

    Organising around the Customer Experience

     

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  12.    What it takes to be a true Marketing Leader

    What it takes to be a true Marketing Leader

     

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