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Diversity & Inclusion
Case study | Xbox: Therapeutic Play
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Diversity & Inclusion
Case study | Pilsen Callao: E-nterpreters
Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Channels
Media Forum Meeting Overview (19th January 2022)
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Insight & Strategy: Don’t Ever Leave Me
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Diversity & Inclusion
Insight & Strategy: Real Birth Announcements
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
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Diversity & Inclusion
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Diversity & Inclusion
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Diversity & Inclusion
Insight & Strategy: Naming the Invisible by Digital Birth Registration
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
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Diversity & Inclusion
Case study | Banco Pichicha: The Unseen Players
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Diversity & Inclusion
Case study | Degree: Trainers For Hire
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…