Posts about Case studies

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  1.    Jameson - Love thy bartender

    Jameson - Love thy bartender

    Pernod tosses a coin to Bartenders' Guild

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  2.    Diageo - Raising spirits (and Irish stout)

    Diageo - Raising spirits (and Irish stout)

    Guinness combats holiday blues by proudly wearing green

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  3.    KFC - KFC stops finger lickin'

    KFC - KFC stops finger lickin'

    KFC pulls ad for contradicting public health advice

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  4.    Nielsen -  FMCG: Fast-Monitoring Consumer Guidance

    Nielsen - FMCG: Fast-Monitoring Consumer Guidance

    Nielsen keeps finger on the pulse of consumer behaviour

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  5.    Consumer Brands Association - Fighting price gouging

    Consumer Brands Association - Fighting price gouging

    Association fights to freeze opportunistic price hikes on scarce essentials

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  6.    Nike - Bringing the gym home

    Nike - Bringing the gym home

    Working (out) from home

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  7.    Ipsos - Coronavirus in China: Impact and Recovery

    Ipsos - Coronavirus in China: Impact and Recovery

    A model to follow for the future?

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  8.    LUSH - Free hand-washing for the public

    LUSH - Free hand-washing for the public

    This idea is the (bath) bomb

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  9.    Bain & Company - Tracking on a macro level

    Bain & Company - Tracking on a macro level

    Modelling the course of the crisis

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  10.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformationMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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  11.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformationMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  12.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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