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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Diversity & Inclusion
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This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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COVID-19: Promoting positive gender roles in marketing and advertising
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…
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The Economic Costs of Keyword Blacklists for Online Publishers
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…
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It's in the bag: Black consumer's path to purchase
An analysis of African Americans' growth in purchasing power that makes the case for diversity in…
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The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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The Black Pound Report
The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…
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Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
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Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.