Related content
-
Data collection & privacy
CMOs need to change internal culture to deliver data ethics
CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
-
Data & analyticsData collection & privacyData-driven marketing
WFA Survey: A Closer Look at Data Clean Rooms
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
-
Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness
WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
-
Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
-
Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
-
Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Media transformationData collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
-
Digital policyData collection & privacy
Webinar: Benchmarking data safety and risk across the industry
An analysis and benchmarking of data safety and risk across the industry