Related content
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
-
Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
-
Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
-
Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
-
Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Data collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
-
Digital policyData collection & privacy
Webinar: Benchmarking data safety and risk across the industry
An analysis and benchmarking of data safety and risk across the industry
-
Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
-
Digital policyMarketing lawData collection & privacy
Data Safety in 2021: Benchmark & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
-
Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…