Posts about Data collection & privacy

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  1.    Data Processing Agreement template for advertisers launched
    Data collection & privacy

    Data Processing Agreement template for advertisers launched

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…

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  2.    Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Digital policyData collection & privacyData-driven marketing

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  3.    DGX meeting overview (June 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (June 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

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  4.    Taking the brand safety agenda forward
    Brand safetyBrand safetyData collection & privacy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  5.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"
  6.    DGX meeting overview (May 2018)
    Digital policyData collection & privacy

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  7.    DGX meeting overview (April 2018)
    Digital policyMarketing to childrenData collection & privacy

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

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  8.    PAG Meeting Overview (May 2018, Brussels)
    Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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  9.    GDPR awareness and action gap reduces significantly among marketers  as compliance deadline approaches
    Digital policyData collection & privacy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    But half of marketers are not regarded as fully aware of the implications for future campaigns

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  10.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Digital policyData collection & privacy

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

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  11.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  12.    Eliminating the most annoying ad formats
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

    Read more about "Eliminating the most annoying ad formats"