Posts about Digital policy

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  1.    GDPR Guide for Marketers
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

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  2.    Survey on privacy and data management - GDPR (2017)
    Digital policyData & analyticsData collection & privacy

    Survey on privacy and data management - GDPR (2017)

    WFA member survey on how members are evaluating the impact of GDPR on their business.

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  3.    Webinar: Better Ads Standards, the industry response to adblocking
    Digital policySelf-regulation

    Webinar: Better Ads Standards, the industry response to adblocking

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

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  4.    A marketer's guide to ePrivacy (2017)
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

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  5.    Recommendations to master data & tech (2017)
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  6. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

    Read more about "WFA statement on Coalition for Better Ads standards"
  7.    Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    Digital policy

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…

    Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"
  8. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

    Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"
  9.    Trying to fix the online ad experience
    Digital policyAd blocking

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

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  10.    4 key trends from Mobile World Congress 2017
    Digital policy

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

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  11.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  12.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policySelf-regulation

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …

    Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"