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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Creating programmes dedicated to specific ethnic minorities
Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
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Educating all on racial inequity and bias
Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Diversity & Inclusion
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…