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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
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Diversity & Inclusion
Unstereotype Alliance: ‘State of the Industry' report 2023
The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Diversity & Inclusion
Global DEI Census extended until 30 April
Marketing professionals can share their workplace experiences until 30 April
Read more about "Global DEI Census extended until 30 April"
Diversity & InclusionGlobal marketing industry launches 2023 DEI Census
Marketing professionals to share their workplace experiences by filling in anonymous,…
Diversity & InclusionAll you need to know about the Global DEI Census 2023
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
Diversity & InclusionMaking the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
Diversity & InclusionWFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
Audience measurementBrand safetyMedia governanceBrand safetyDiversity & InclusionWFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
Diversity & InclusionConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
Diversity & InclusionGlobal marketing industry rallies behind second Global DEI Census in March 2023
The results will provide a check on progress in people’s perceptions of diversity,…