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Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Diversity & Inclusion
ANA unveils guidelines for working with diverse suppliers
New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & Inclusion
WFA launches Latin American guide to diversity and representation through the creative process
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Diversity & Inclusion
Norwegian ad industry unveils new guidance to diversity strategy and recruitment
ANFO and other industry associations aim to jointly improve diversity in Norway advertising
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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
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50 things to create a more anti-racist workplace
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…