Related content
-
Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
-
Setting targets on DEI in production can be a challenge for half of major multinationals
Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
-
Diversity & InclusionCase study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"This case study was originally published in the WFA DEI in Content Production guide (June…
-
Diversity & InclusionCase study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"This case study was originally published in the WFA DEI in Content Production guide (June…
-
Unilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
-
Diversity & InclusionUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
-
Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technologyMedia Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
-
Diversity & InclusionInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
-
Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
-
ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
-
Diversity & InclusionANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
-
Diversity & InclusionWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…