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Diversity & InclusionCreativityBrand purpose
Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Setting targets on DEI in production can be a challenge for half of major multinationals
New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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Diversity & Inclusion
Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
This case study was originally published in the WFA DEI in Content Production guide (June…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Diversity & Inclusion
ANA unveils guidelines for working with diverse suppliers
New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…