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Unilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & InclusionUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technologyMedia Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Diversity & InclusionInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Diversity & InclusionANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Diversity & InclusionWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & InclusionNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & InclusionWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Diversity & InclusionNorwegian ad industry unveils new guidance to diversity strategy and recruitment
Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"ANFO and other industry associations aim to jointly improve diversity in Norway advertising