Posts about Guides

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  1.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

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  2.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

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  3.    Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    Diversity & Inclusion

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  4.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  5.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

    Read more about "Inclusive Visual Search Guide"
  6.    50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…

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  7.    Shadow pandemic business toolkit

    Shadow pandemic business toolkit

    Support tools for businesses in managing domestic violence during COVID-19

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  8.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  9.    COVID-19: Promoting positive gender roles in marketing and advertising

    COVID-19: Promoting positive gender roles in marketing and advertising

    Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…

    Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"
  10.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

    Read more about "How to create LGBTQ+ inclusive advertising"
  11.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

    Read more about "Depictions, perceptions and harm (2018)"
  12.    Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"