Posts about Innovation

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  1. WFA launches the Voice Coalition at Cannes Lions
    Press releases
    19 June 2019

    WFA launches the Voice Coalition at Cannes Lions

    WFA

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  2. Media Transformation Case Study: Deutsche Telekom
    Case studiesReports & whitepapers
    3 April 2019
    Media governanceDigital transformationMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  3. Benchmark on Ad pre-testing
    Benchmarks & surveys
    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  4. Survey Results: Marketing Capability Programmes
    Benchmarks & surveys
    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  5. Webinar: Accelerating your startup programme
    Videos & webinars
    3 February 2017
    Agency management

    Webinar: Accelerating your startup programme

    WFA, Nestle

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

    Read more about "Webinar: Accelerating your startup programme"
  6. ‘SPARCS’ – a framework to plan for your digital transformation
    Reports & whitepapers
    31 January 2017
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  7. Building Social Communities
    Reports & whitepapers
    12 November 2015
    ChannelsInfluencersInfluencers

    Building Social Communities

    WFA, STATSIT

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  8. Benchmark on sensory and behavioural marketing
    Benchmarks & surveys
    19 February 2015
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    WFA

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"