Posts about Innovation

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  1.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data…

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  2.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…

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  3.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  4.    WFA launches the Voice Coalition at Cannes Lions
    Voice

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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  5.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  6.    Benchmark on Ad pre-testing
    Digital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

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  7.    Survey Results: Marketing Capability Programmes
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  8.    Webinar: Accelerating your startup programme
    Agency management

    Webinar: Accelerating your startup programme

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

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  9.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  10.    Building Social Communities
    ChannelsInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  11.    Introduction to Project Reconnect
    Brand purposeBrand reputationDigital transformation

    Introduction to Project Reconnect

    Launched in 2010, Project Reconnect is a WFA-led initiative to develop a better understanding of what people want and expect from…

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  12.    Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix
    Brand purposeDigital transformation

    Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix

    WFA and social media agency We Are Social have been exploring the factors that define 'best practice marketing' in today’s…

    Read more about "Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix"