Posts about Insight Forum

Related content

  1.    Insight Forum meeting overview (December 2019)
    Agency evaluation & performanceConsumer insightData & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  2.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  3.    Benchmark on marketing research methodologies
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  4.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

    Read more about "Creating a culture of insights"
  5.    Benchmark on Ad pre-testing
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  6.    Benchmark on Suppliers of research-based copy-testing of digital ads
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  7.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  8.    Benchmark on testing big ideas
    Consumer insight

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

    Read more about "Benchmark on testing big ideas"
  9.    Benchmark on setting up knowledge/insights sharing platforms
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  10.    Webinar: What is the future of insights?
    Consumer insight

    Webinar: What is the future of insights?

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

    Read more about "Webinar: What is the future of insights?"
  11.    Survey on measuring market share
    Agency evaluation & performanceMarketing procurement

    Survey on measuring market share

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

    Read more about "Survey on measuring market share"
  12.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"