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Read more about "Benchmark: Online communities and advisory boards"A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Read more about "Insight Forum meeting overview (June 2022)"The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…
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Insight Forum meeting overview (February 2022)
Read more about "Insight Forum meeting overview (February 2022)"The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…
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Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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The future of insights and marketing effectiveness
Read more about "The future of insights and marketing effectiveness"In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
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Agency evaluation & performance
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Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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Read more about "Benchmark: Marketing or Media Mix Models and ROI"WFA member benchmark on Marketing or Media Mix Models and ROI
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Benchmark: Share of Voice vs Share of Market
Read more about "Benchmark: Share of Voice vs Share of Market"WFA member benchmark on Share of Voice vs Share of Market
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Insight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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InfluencersInfluencersInsight Forum Overview (June 2021)
Read more about "Insight Forum Overview (June 2021)"Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing effectivenessBenchmark: Market Insights Platforms
Read more about "Benchmark: Market Insights Platforms"A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.