Posts about Insight Forum

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  1.    Benchmark: Consumer Segmentation

    Benchmark: Consumer Segmentation

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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  2.    Benchmark: Consumer Data Platforms

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

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  3.    Insight Forum meeting overview (Jun 2023)

    Insight Forum meeting overview (Jun 2023)

    Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.

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  4.    Insight Forum meeting overview (May 2023)

    Insight Forum meeting overview (May 2023)

    Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

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  5.    Visa expert joins Insight Forum leadership
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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  6.    Benchmark: Direct To Consumers Insights practice

    Benchmark: Direct To Consumers Insights practice

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

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  7.    Insight Forum meeting overview (February 2023)

    Insight Forum meeting overview (February 2023)

    Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

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  8.    WFA appoints new Insight Forum chair
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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  9.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  10.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  11.    Benchmark: UX agencies and partners

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

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  12.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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