Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
Insight Forum Overview (September 2022)
Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.
Benchmark: Online communities and advisory boards
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
Insight Forum meeting overview (June 2022)
The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…
Insight Forum meeting overview (February 2022)
The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
The future of insights and marketing effectiveness
In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
Agency evaluation & performance
Benchmark: Trends agencies and partners
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
Benchmark: Marketing or Media Mix Models and ROI
WFA member benchmark on Marketing or Media Mix Models and ROI
Benchmark: Share of Voice vs Share of Market
WFA member benchmark on Share of Voice vs Share of Market