Posts about Insight Forum

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1. 
   Videos & webinars

   29 September 2023
   Marketing technologyMarketing technologyMarketing technology

   Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

   WFA

   Learn how GenAI is being rolled out in marketing across the globe.

   Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
2. 
   Videos & webinars

   28 September 2023
   Consumer insightData & analytics

   Spotlight: Spark more insights-driven decisions with generative AI

   WFA

   Generative AI can’t make big decisions for you, but it can help you make better decisions.

   Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
3. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Brand Health Tracking Programmes

   WFA

   This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

   Read more about "Benchmark: Brand Health Tracking Programmes"
4. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Consumer Segmentation

   WFA

   This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

   Read more about "Benchmark: Consumer Segmentation"
5. 
   Benchmarks & surveys

   11 September 2023

   Benchmark: Consumer Data Platforms

   WFA

   This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

   Read more about "Benchmark: Consumer Data Platforms"
6. 
   Event reports

   29 August 2023

   Insight Forum meeting overview (Jun 2023)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.

   Read more about "Insight Forum meeting overview (Jun 2023)"
7. 
   Event reports

   16 May 2023

   Insight Forum meeting overview (May 2023)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

   Read more about "Insight Forum meeting overview (May 2023)"
8. 
   News

   11 May 2023
   Consumer insightData-driven marketingMarketing effectiveness

   Visa expert joins Insight Forum leadership

   WFA

   Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

   Read more about "Visa expert joins Insight Forum leadership"
9. 
   Benchmarks & surveys

   15 March 2023

   Benchmark: Direct To Consumers Insights practice

   WFA

   This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

   Read more about "Benchmark: Direct To Consumers Insights practice"
10. 
    Event reports

    9 February 2023

    Insight Forum meeting overview (February 2023)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (February 2023)"
11. 
    News

    13 December 2022
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    WFA

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
12. 
    Opinions

    29 November 2022
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Corinne Moy

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

    Read more about "Consumer Insights needs an inclusive approach too"