Posts about Insight Forum

Related content

1. 
   Benchmarks & surveys

   2 April 2024
   AI

   Benchmark: AI in the Insights practice

   WFA

   WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

   Read more about "Benchmark: AI in the Insights practice"
2. 
   Event reports

   28 March 2024

   Insight Forum Connect meeting overview (March 2024)

   WFA

   Overview of the Insight Forum held in Amsterdam, March 2024

   Read more about "Insight Forum Connect meeting overview (March 2024)"
3. 
   Event reports

   21 December 2023
   Marketing effectiveness

   Insight Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Insight Forum held in New York City in November 2023

   Read more about "Insight Forum Connect meeting overview (November 2023)"
4. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Measuring the ROI of the Insights function

   WFA

   WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

   Read more about "Benchmark: Measuring the ROI of the Insights function"
5. 
   Benchmarks & surveys

   20 December 2023
   Consumer insightData & analytics

   Benchmark: Consumer Intimacy Programs

   WFA

   WFA member benchmark on perspectives on Consumer Intimacy Programs

   Read more about "Benchmark: Consumer Intimacy Programs"
6. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Insights Core Competencies

   WFA

   WFA member benchmark on the key skills insights leaders are focusing on

   Read more about "Benchmark: Insights Core Competencies"
7. 
   Benchmarks & surveys

   14 November 2023
   Consumer insight

   Benchmark: Consumer segmentation partners in APAC

   WFA

   WFA member benchmark on identifying segmentation suppliers in APAC

   Read more about "Benchmark: Consumer segmentation partners in APAC"
8. 
   Event reports

   9 October 2023

   Insight Forum Meeting Overview (September 2023)

   WFA

   From Insights to Foresights

   Read more about "Insight Forum Meeting Overview (September 2023)"
9. 
   Videos & webinars

   5 October 2023
   Marketing technologyMarketing technologyMarketing technology

   Spotlight: The impact of AI on Production

   WFA

   Are we seeing genuine innovation or just greater efficiency?

   Read more about "Spotlight: The impact of AI on Production"
10. 
    Videos & webinars

    29 September 2023
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    WFA

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
11. 
    Videos & webinars

    28 September 2023
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    WFA

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
12. 
    Benchmarks & surveys

    12 September 2023

    Benchmark: Brand Health Tracking Programmes

    WFA

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

    Read more about "Benchmark: Brand Health Tracking Programmes"