Insight Forum meeting overview (June 2022)
The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…
Insight Forum meeting overview (February 2022)
The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
The future of insights and marketing effectiveness
In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
Agency evaluation & performance
Benchmark: Trends agencies and partners
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
Benchmark: Marketing or Media Mix Models and ROI
WFA member benchmark on Marketing or Media Mix Models and ROI
Benchmark: Share of Voice vs Share of Market
WFA member benchmark on Share of Voice vs Share of Market
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
Consumer insightData & analytics
Benchmark on marketing research methodologies
WFA member benchmark. For additional details, please log in.