Posts about Insight Forum

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  1.    WFA appoints new Insight Forum chair
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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  2.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  3.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  4.    Benchmark: UX agencies and partners

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

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  5.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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  6.    Benchmark: Online communities and advisory boards
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

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  7.    Insight Forum meeting overview (June 2022)

    Insight Forum meeting overview (June 2022)

    The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…

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  8.    Insight Forum meeting overview (February 2022)

    Insight Forum meeting overview (February 2022)

    The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…

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  9.    Benchmark: Digital Advertising Testing Protocols & Partners
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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  10.    The future of insights and marketing effectiveness

    The future of insights and marketing effectiveness

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

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  11.    Benchmark: Trends agencies and partners
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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  12.    Benchmark: Marketing or Media Mix Models and ROI
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA member benchmark on Marketing or Media Mix Models and ROI

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