Posts about Insight Forum

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  1.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

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  2.    Benchmark: Measuring the ROI of the Insights function
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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  3.    Benchmark: Consumer Intimacy Programs
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA member benchmark on perspectives on Consumer Intimacy Programs

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  4.    Benchmark: Insights Core Competencies
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA member benchmark on the key skills insights leaders are focusing on

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  5.    Benchmark: Consumer segmentation partners in APAC
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA member benchmark on identifying segmentation suppliers in APAC

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  6.    Insight Forum Meeting Overview (September 2023)

    Insight Forum Meeting Overview (September 2023)

    From Insights to Foresights

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  7.    Spotlight: The impact of AI on Production
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

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  8.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
  9.    Spotlight: Spark more insights-driven decisions with generative AI
    Consumer insightData & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

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  10.    Benchmark: Brand Health Tracking Programmes

    Benchmark: Brand Health Tracking Programmes

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

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  11.    Benchmark: Consumer Segmentation

    Benchmark: Consumer Segmentation

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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  12.    Benchmark: Consumer Data Platforms

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

    Read more about "Benchmark: Consumer Data Platforms"