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Insight Forum meeting overview (June 2022)
The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…
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Insight Forum meeting overview (February 2022)
The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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The future of insights and marketing effectiveness
In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
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Agency evaluation & performance
Benchmark: Trends agencies and partners
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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Marketing operations
Benchmark: Marketing or Media Mix Models and ROI
WFA member benchmark on Marketing or Media Mix Models and ROI
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Marketing operations
Benchmark: Share of Voice vs Share of Market
WFA member benchmark on Share of Voice vs Share of Market
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InfluencersConsumer insight
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Influencers
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Consumer insightData & analytics
Benchmark on marketing research methodologies
WFA member benchmark. For additional details, please log in.