Posts about Insight Forum

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1. 
   Event reports

   21 June 2022

   Insight Forum meeting overview (June 2022)

   WFA

   The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…

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2. 
   Event reports

   15 April 2022

   Insight Forum meeting overview (February 2022)

   WFA

   The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…

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3. 
   Benchmarks & surveys

   1 April 2022
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   WFA

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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4. 
   Reports & whitepapers

   31 March 2022

   The future of insights and marketing effectiveness

   WFA

   In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

   Read more about "The future of insights and marketing effectiveness"
5. 
   Benchmarks & surveys

   23 March 2022
   Agency evaluation & performance

   Benchmark: Trends agencies and partners

   WFA

   A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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6. 
   Benchmarks & surveys

   24 January 2022
   Marketing operations

   Benchmark: Marketing or Media Mix Models and ROI

   WFA

   WFA member benchmark on Marketing or Media Mix Models and ROI

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7. 
   Benchmarks & surveys

   14 January 2022
   Marketing operations

   Benchmark: Share of Voice vs Share of Market

   WFA

   WFA member benchmark on Share of Voice vs Share of Market

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8. 
   Event reports

   24 October 2021
   InfluencersConsumer insight

   Insight Forum Overview (October 2021)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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9. 
   Event reports

   23 June 2021
   Influencers

   Insight Forum Overview (June 2021)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

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10. 
    Event reports

    6 December 2019
    Agency evaluation & performanceConsumer insightData & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

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11. 
    Benchmarks & surveys

    12 November 2018
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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12. 
    Benchmarks & surveys

    8 June 2018
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"