Posts about Insight Forum

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1. 
   1 October 2024
   AIConsumer insightData & analyticsData-driven marketing

   How AI could augment human insights

   Open to WFA members only

   Ioana Danila

   New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

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2. 
   22 July 2024
   Consumer insightData & analytics

   Every brand needs a stronger insight function

   Ioana Danila

   Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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3. 
   Event reports

   1 July 2024

   Insight Forum Overview (June 2024)

   WFA

   Overview of the Insight Forum held remotely, 27^th June 2024

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4. 
   Event reports

   31 May 2024

   Insight Forum GMW Meeting Overview (May 2024)

   WFA

   Overview of the Insight Forum held in Toronto, May 2024

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5. 
   Benchmarks & surveys

   2 April 2024
   AI

   Benchmark: AI in the Insights practice

   WFA

   WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

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6. 
   Event reports

   28 March 2024

   Insight Forum Connect meeting overview (March 2024)

   WFA

   Overview of the Insight Forum held in Amsterdam, March 2024

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7. 
   Event reports

   21 December 2023
   Marketing effectiveness

   Insight Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Insight Forum held in New York City in November 2023

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8. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Measuring the ROI of the Insights function

   WFA

   WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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9. 
   Benchmarks & surveys

   20 December 2023
   Consumer insightData & analytics

   Benchmark: Consumer Intimacy Programs

   WFA

   WFA member benchmark on perspectives on Consumer Intimacy Programs

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10. 
    Benchmarks & surveys

    20 December 2023
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA

    WFA member benchmark on the key skills insights leaders are focusing on

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11. 
    Benchmarks & surveys

    14 November 2023
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA

    WFA member benchmark on identifying segmentation suppliers in APAC

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12. 
    Event reports

    9 October 2023

    Insight Forum Meeting Overview (September 2023)

    WFA

    From Insights to Foresights

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