Posts about Insight Forum

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1. 
   News

   13 December 2022
   Consumer insightData-driven marketingMarketing effectiveness

   WFA appoints new Insight Forum chair

   WFA

   Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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2. 
   Opinions

   29 November 2022
   Diversity & InclusionConsumer insightData & analytics

   Consumer Insights needs an inclusive approach too

   Corinne Moy

   Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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3. 
   Videos & webinars

   6 October 2022
   Consumer insight

   Spotlight: How do you translate happiness into brand success?

   WFA

   Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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4. 
   Benchmarks & surveys

   1 October 2022

   Benchmark: UX agencies and partners

   WFA

   This WFA member benchmark lists recommendations of user experience research agency partners.

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5. 
   Videos & webinars

   30 September 2022
   Diversity & Inclusion

   Spotlight: Consumer insights through a diversity and inclusion lens

   WFA

   Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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6. 
   Benchmarks & surveys

   21 July 2022
   Marketing effectiveness

   Benchmark: Online communities and advisory boards

   WFA

   A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

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7. 
   Event reports

   21 June 2022

   Insight Forum meeting overview (June 2022)

   WFA

   The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…

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8. 
   Event reports

   15 April 2022

   Insight Forum meeting overview (February 2022)

   WFA

   The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…

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9. 
   Benchmarks & surveys

   1 April 2022
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   WFA

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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10. 
    Reports & whitepapers

    31 March 2022

    The future of insights and marketing effectiveness

    WFA

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

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11. 
    Benchmarks & surveys

    23 March 2022
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    WFA

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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12. 
    Benchmarks & surveys

    24 January 2022
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"