Posts about Insight Forum

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1. 
   Benchmarks & surveys

   23 March 2022
   Agency evaluation & performance

   Benchmark: Trends agencies and partners

   WFA

   A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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2. 
   Benchmarks & surveys

   24 January 2022
   Marketing operations

   Benchmark: Marketing or Media Mix Models and ROI

   WFA

   WFA member benchmark on Marketing or Media Mix Models and ROI

   Read more about "Benchmark: Marketing or Media Mix Models and ROI"
3. 
   Benchmarks & surveys

   14 January 2022
   Marketing operations

   Benchmark: Share of Voice vs Share of Market

   WFA

   WFA member benchmark on Share of Voice vs Share of Market

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4. 
   Event reports

   24 October 2021
   InfluencersInfluencersConsumer insight

   Insight Forum Overview (October 2021)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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5. 
   Event reports

   23 June 2021
   InfluencersInfluencers

   Insight Forum Overview (June 2021)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

   Read more about "Insight Forum Overview (June 2021)"
6. 
   Benchmarks & surveys

   27 April 2020
   Marketing effectiveness

   Benchmark: Market Insights Platforms

   WFA

   A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

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7. 
   Event reports

   6 December 2019
   Agency evaluation & performanceConsumer insightData & analytics

   Insight Forum meeting overview (December 2019)

   WFA

   Overview of the Insight Forum meeting held on 4 December 2019 in London.

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8. 
   Benchmarks & surveys

   12 November 2018
   Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

   Data Driven Marketing 2018 survey results

   WFA, The Customer Framework

   WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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9. 
   Benchmarks & surveys

   8 June 2018
   Consumer insightData & analytics

   Benchmark on marketing research methodologies

   WFA

    WFA member benchmark. For additional details, please log in.

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10. 
    Opinions

    6 November 2017
    Consumer insight

    Creating a culture of insights

    Rob Dreblow

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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11. 
    Benchmarks & surveys

    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
12. 
    Benchmarks & surveys

    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"