Posts about Insight Forum

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1. 
   Videos & webinars

   30 September 2022
   Inclusive Marketing

   Spotlight: Consumer insights through a diversity and inclusion lens

   WFA

   Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

   Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
2. 
   Event reports

   30 September 2022

   Insight Forum Overview (September 2022)

   WFA

   Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.

   Read more about "Insight Forum Overview (September 2022)"
3. 
   Benchmarks & surveys

   21 July 2022
   Marketing effectiveness

   Benchmark: Online communities and advisory boards

   WFA

   A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

   Read more about "Benchmark: Online communities and advisory boards"
4. 
   Event reports

   21 June 2022

   Insight Forum meeting overview (June 2022)

   WFA

   The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…

   Read more about "Insight Forum meeting overview (June 2022)"
5. 
   Event reports

   15 April 2022

   Insight Forum meeting overview (February 2022)

   WFA

   The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…

   Read more about "Insight Forum meeting overview (February 2022)"
6. 
   Benchmarks & surveys

   1 April 2022
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   WFA

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

   Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"
7. 
   Reports & whitepapers

   31 March 2022

   The future of insights and marketing effectiveness

   WFA

   In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

   Read more about "The future of insights and marketing effectiveness"
8. 
   Benchmarks & surveys

   23 March 2022
   Agency evaluation & performance

   Benchmark: Trends agencies and partners

   WFA

   A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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9. 
   Benchmarks & surveys

   24 January 2022
   Marketing operations

   Benchmark: Marketing or Media Mix Models and ROI

   WFA

   WFA member benchmark on Marketing or Media Mix Models and ROI

   Read more about "Benchmark: Marketing or Media Mix Models and ROI"
10. 
    Benchmarks & surveys

    14 January 2022
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA

    WFA member benchmark on Share of Voice vs Share of Market

    Read more about "Benchmark: Share of Voice vs Share of Market"
11. 
    Event reports

    24 October 2021
    InfluencersInfluencersConsumer insight

    Insight Forum Overview (October 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"
12. 
    Event reports

    23 June 2021
    InfluencersInfluencers

    Insight Forum Overview (June 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"