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Insight Forum meeting overview (February 2023)
Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
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Consumer insightData-driven marketingMarketing effectiveness
WFA appoints new Insight Forum chair
Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Insight Forum Overview (September 2022)
Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.
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Marketing effectiveness
Benchmark: Online communities and advisory boards
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Insight Forum meeting overview (June 2022)
The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus…
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Insight Forum meeting overview (February 2022)
The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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The future of insights and marketing effectiveness
In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?