Related content
-
Benchmark: Brand Health Tracking Programmes
Read more about "Benchmark: Brand Health Tracking Programmes"This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
-
Benchmark: Consumer Segmentation
Read more about "Benchmark: Consumer Segmentation"This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…
-
Benchmark: Consumer Data Platforms
Read more about "Benchmark: Consumer Data Platforms"This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
-
Insight Forum meeting overview (Jun 2023)
Read more about "Insight Forum meeting overview (Jun 2023)"Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.
-
Insight Forum meeting overview (May 2023)
Read more about "Insight Forum meeting overview (May 2023)"Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.
-
Consumer insightData-driven marketingMarketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
-
Benchmark: Direct To Consumers Insights practice
Read more about "Benchmark: Direct To Consumers Insights practice"This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…
-
Insight Forum meeting overview (February 2023)
Read more about "Insight Forum meeting overview (February 2023)"Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
-
Consumer insightData-driven marketingMarketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
-
Inclusive MarketingConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
-
Consumer insightSpotlight: How do you translate happiness into brand success?
Read more about "Spotlight: How do you translate happiness into brand success?"Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
-
Benchmark: UX agencies and partners
Read more about "Benchmark: UX agencies and partners"This WFA member benchmark lists recommendations of user experience research agency partners.