Related content
-
Audience measurementData & analyticsData-driven marketingSurvey results on Managing ad testing
Read more about "Survey results on Managing ad testing"Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
-
Data & analyticsBenchmark - Approaches to econometric modelling
Read more about "Benchmark - Approaches to econometric modelling"Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
-
Agency managementMarketing procurementData & analyticsBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
-
Agency rostersMarketing procurementData & analyticsSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
-
Agency review & pitchingMarketing procurementBenchmark on innnovation partner and business disruptor suppliers
Read more about "Benchmark on innnovation partner and business disruptor suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
-
ProgrammaticData & analyticsData-driven marketingBenchmark on the use of DMPs by insights teams to generate consumer insights
Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
-
Data & analyticsThe future of insights project
Read more about "The future of insights project"Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
-
Agency managementAgency review & pitchingMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
-
Organisation & structureData & analyticsBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
-
Integrated marketingData-driven marketingBenchmark on sensory and behavioural marketing
Read more about "Benchmark on sensory and behavioural marketing"Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
-
Consumer insightData & analyticsSurvey on brand tracking
Read more about "Survey on brand tracking"Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…
- Previous page
- 1
- ...
- 3
- 4
- 5
- 6
- Next page