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Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Consumer insight
Benchmark on testing big ideas
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
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Data & analytics
Benchmark on setting up knowledge/insights sharing platforms
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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Consumer insight
Webinar: What is the future of insights?
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
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Agency evaluation & performanceMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Data & analytics
Benchmark - Approaches to econometric modelling
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency rostersMarketing procurementData & analytics
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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Agency review & pitchingMarketing procurement
Benchmark on innnovation partner and business disruptor suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Data & analytics
The future of insights project
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…