Related content
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Organisation & structure
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
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Integrated marketingMarketing operations
Capability Forum Overview (October 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
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Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Integrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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InfluencersIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Agency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…