Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
Agency managementInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
Benchmark: Recommended agencies for facilitating product reviews and rating
This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
Agency remuneration & contractsProductionMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…