Posts about Integration Forum

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  1.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  2.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgency remuneration & contracts

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  3.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  4.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of Read more about "Webinar: Designing for integration"

  5.    Designing for integration: Global marketing communications organisation research
    Agency managementAgency rosters

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

    Read more about "Designing for integration: Global marketing communications organisation research"
  6.    Webinar: More effective agency management
    Agency management

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our Read more about "Webinar: More effective agency management"

  7.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  8.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"
  9.    Benchmark on shifting consumer behavior in Germany
    Integrated marketing

    Benchmark on shifting consumer behavior in Germany

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on shifting consumer behavior in Germany"
  10.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  11.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketing

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  12.    Poll on Programmatic Practice & Proficiency in APAC
    ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technology

    Poll on Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Poll on Programmatic Practice & Proficiency in APAC"