Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
Agency remuneration & contractsProductionMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
Agency managementAgency rosters
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
Webinar: More effective agency management
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…