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Marketing operations
Benchmark: KPI Dashboard
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
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Marketing operations
Benchmark: Recommended DAM (Digital Asset Management) systems
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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Agency review & pitchingInfluencersInfluencers
Benchmark: Recommended partners for creative and influencer marketing in MENA
WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Integrated marketingMarketing operations
Capability Forum Overview (April 2023)
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
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Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.
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Marketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Agency managementAgency rostersOrganisation & structure
Agency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Marketing capabilities
Benchmark: Investment in Marketing Capability (2021)
This WFA member benchmark examined the investment in marketing capability building .
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Organisation & structure
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…