Related content
-
Integrated marketingMarketing operationsCapability Forum Overview (October 2021)
Read more about "Capability Forum Overview (October 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
-
Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Read more about "Agency Management Forum Overview (September 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
-
Integrated marketingMarketing operations
Capability Forum Overview (June 2021)
Read more about "Capability Forum Overview (June 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
-
Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
-
InfluencersIntegrated marketingSpotlight: How to win the hearts of Gen Z in 2021
Read more about "Spotlight: How to win the hearts of Gen Z in 2021"Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
-
Marketing capabilitiesMarketing operationsOrganisation & structureWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
-
Agency managementBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
-
WFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Agency rostersClient views on developing creative in-house
Read more about "Client views on developing creative in-house"Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
-
Marketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.