Related content
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Agency rostersClient views on developing creative in-house
Read more about "Client views on developing creative in-house"Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
-
Marketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
-
Creative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
-
Integrated marketingCapability Forum Overview (June, 2020)
Read more about "Capability Forum Overview (June, 2020)"Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
-
Integrated marketingBenchmark: Inclusive events for people with disabilities
Read more about "Benchmark: Inclusive events for people with disabilities"This member benchmark provides information on how to organize an inclusive event for people with disabilities.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structureWebinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
-
Agency managementInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
-
Benchmark: Recommended agencies for facilitating product reviews and rating
Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
-
Agency evaluation & performanceAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
-
Integrated marketingOrganisation & structureMarketing effectivenessWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.