Posts about Integration Forum

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  1.    Spotlight: Housekeeping: In-house agency trends and challenges
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

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  2.    Benchmark: KPI Dashboard
    Marketing operations

    Benchmark: KPI Dashboard

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

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  3.    Benchmark: Recommended DAM (Digital Asset Management) systems
    Marketing operations

    Benchmark: Recommended DAM (Digital Asset Management) systems

    WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

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  4.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
  5.    Capability Forum Overview (April 2023)
    Integrated marketingMarketing operations

    Capability Forum Overview (April 2023)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

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  6.    Benchmark: Job description for capability role
    Marketing capabilities

    Benchmark: Job description for capability role

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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  7.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  8.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  9.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  10.    The First 100 Days of a Marketing Capability Leader
    Marketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

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  11.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"
  12.    Benchmark: Investment in Marketing Capability (2021)
    Marketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    This WFA member benchmark examined the investment in marketing capability building .

    Read more about "Benchmark: Investment in Marketing Capability (2021)"