Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
Client views on developing creative in-house
Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
Agency managementInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
Benchmark: Recommended agencies for facilitating product reviews and rating
This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.