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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Integrated marketing
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
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Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
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Agency managementAgency rosters
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Agency management
Webinar: More effective agency management
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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InfluencersInfluencersIntegrated marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Agency review & pitchingIntegrated marketing
Recommended global production/implementation agency
WFA member bechmark. For additional details, please log in.
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Integrated marketingMarketing operations
Benchmark on launch strategies
WFA member bechmark. For additional details, please log in.
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Integrated marketing
Benchmark on shifting consumer behavior in Germany
WFA member bechmark. For additional details, please log in.