Related content
-
Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyBenchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
-
Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
-
Self-regulationValue of advertisingAdvertising standards toolkit for the promotion of effective self-regulation
Read more about "Advertising standards toolkit for the promotion of effective self-regulation"Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
-
Ad blockingConsumer insightEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
-
Agency review & pitchingMarketing procurementData & analytics
Choosing a Digital Asset Management (DAM) System
Read more about "Choosing a Digital Asset Management (DAM) System"WFA member survey. For additional details, please log in.
-
Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
-
Consumer insightWebinar: Keeping the brand tracking love alive
Read more about "Webinar: Keeping the brand tracking love alive"Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
-
Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
Read more about "Survey on Online Advertising Effectiveness"WFA member survey. For additional details, please log in.
-
Agency managementIntegrated marketing
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
-
Value of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
-
Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.