Posts about Market research

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  1.    Survey on brand tracking
    Consumer insightData & analytics

    Survey on brand tracking

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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  2.    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Agency evaluation & performanceAgency remuneration & contracts

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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