Posts about Marketing Organisation & Strategy

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  1.    2019 Marketing Production Trends
    Marketing procurement

    2019 Marketing Production Trends

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

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  2.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  3.    WFA hires Max Schmidt and Joel Gan
    Organisation & structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

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  4.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  5.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

    Read more about "China looks back at 40 years of brand building"
  6.    Global Agency Remuneration 2018
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

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  7.    What does 2019 hold for marketers?
    Marketing capabilitiesOrganisation & structure

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

    Read more about "What does 2019 hold for marketers?"
  8.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  9.    Students compete in marketing effectiveness awards in Spain
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  10.    Webinar: Content Production Strategy Framework
    Marketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…

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  11.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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  12.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"