Related content
-
ChannelsMedia governanceMarketing operations
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
-
Marketing procurement
Benchmark: Global Category Management – Artwork, pre-press & print
This WFA member benchmark examined the category management of artwork, pre-press & print.
-
Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
-
Marketing procurement
Sourcing Forum meeting overview (January 2023)
Overview of the Sourcing Forum held remotely on 25th January, 2023.
-
Integrated marketingDigital transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
-
Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
-
Marketing procurement
Benchmark: Negotiating paid search deals
This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
-
Marketing procurement
Benchmark: Global Category Management – Models (for artwork/photography)
This WFA member benchmark examined the category management of models, for photography and/or artwork.
-
Marketing procurement
After Spring comes…
The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…
-
Marketing procurement
Benchmark: Global Category Management – Digital Commerce
This WFA member benchmark examined the category management of Digital Commerce
-
Marketing procurement
Sourcing Forum meeting overview (December 2022)
Overview of the Sourcing Forum held remotely on 1st of December, 2022