Posts about Marketing effectiveness

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  1.    Marketing Capability Forum Meeting Overview (March 2024)
    Marketing capabilitiesMarketing effectiveness

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

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  2.    Measuring Marketing Capability Impact
    Marketing capabilitiesMarketing effectiveness

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford

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  3.    WFA Media Forum April 2024: AI and Retail Media
    Marketing effectiveness

    WFA Media Forum April 2024: AI and Retail Media

    Intoduction to WFA AI Community & Retail Media deep dive.

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  4.    Brands are trailing on data transformation
    Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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  5.    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    The first meeting of the WFA Media Community in 2024.

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  6.    Insight Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    Overview of the Insight Forum held in New York City in November 2023

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  7.    Media Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    Overview of the Media Forum held in New York City in November 2023

    Read more about "Media Forum Connect meeting overview (November 2023)"
  8.    CMO Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

    Read more about "CMO Forum Connect meeting overview (November 2023)"
  9.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
  10.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"
  11.    Improving creative effectiveness through in-flight optimisation
    Marketing effectiveness

    Improving creative effectiveness through in-flight optimisation

    A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…

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  12.    Creating a Global Culture of Marketing Effectiveness
    Marketing effectiveness

    Creating a Global Culture of Marketing Effectiveness

    Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

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