Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing
Research reveals that more than three quarters plan to…
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
Marketing capabilitiesMarketing effectiveness
Students compete in marketing effectiveness awards in Spain
AEA launches university programme
5 of the Most Contagious ideas of 2018
From embracing risk to admitting your imperfections and taking a stand
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
Audience measurementMarketing effectiveness
Benchmark on outdoor media campaign delivery & performance
Benchmark on how clients measure and track outdoor media campaign delivery and performance, including the metrics used.