Posts about Marketing effectiveness

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1. 
   Event reports

   18 April 2024
   Marketing capabilitiesMedia transformationMarketing effectiveness

   WFA Media Forum March 2024: Forum Connect Amsterdam

   WFA

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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2. 
   Event reports

   15 April 2024
   Marketing capabilitiesMarketing effectiveness

   Marketing Capability Forum Meeting Overview (March 2024)

   WFA

   Overview of Marketing Capability Forum held remotely on 21st March 2024.

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3. 
   Reports & whitepapers

   10 April 2024
   Marketing capabilitiesMarketing effectiveness

   Measuring Marketing Capability Impact

   WFA

   WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

   Read more about "Measuring Marketing Capability Impact"
4. 
   Videos & webinars

   8 April 2024
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   WFA

   Intoduction to WFA AI Community & Retail Media deep dive.

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5. 
   Reports & whitepapers

   26 February 2024
   Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

   Brands are trailing on data transformation

   Tom Ashby

   If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

   Read more about "Brands are trailing on data transformation"
6. 
   Videos & webinars

   26 January 2024
   Marketing effectiveness

   WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

   WFA

   The first meeting of the WFA Media Community in 2024.

   Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"
7. 
   Event reports

   21 December 2023
   Marketing effectiveness

   Insight Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Insight Forum held in New York City in November 2023

   Read more about "Insight Forum Connect meeting overview (November 2023)"
8. 
   Event reports

   18 December 2023
   Marketing effectiveness

   Media Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Media Forum held in New York City in November 2023

   Read more about "Media Forum Connect meeting overview (November 2023)"
9. 
   Event reports

   13 December 2023
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   WFA

   Overview of the CMO Forum held in New York City in November 2023

   Read more about "CMO Forum Connect meeting overview (November 2023)"
10. 
    Opinions

    27 November 2023
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
11. 
    Event reports

    23 October 2023
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    WFA

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"
12. 
    Reports & whitepapers

    28 September 2023
    Marketing effectiveness

    Improving creative effectiveness through in-flight optimisation

    Matt Green

    A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…

    Read more about "Improving creative effectiveness through in-flight optimisation"