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Brands are trailing on data transformation
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Marketing effectiveness
WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
The first meeting of the WFA Media Community in 2024.
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Marketing effectiveness
Insight Forum Connect meeting overview (November 2023)
Overview of the Insight Forum held in New York City in November 2023
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Media Forum Connect meeting overview (November 2023)
Overview of the Media Forum held in New York City in November 2023
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CMO Forum Connect meeting overview (November 2023)
Overview of the CMO Forum held in New York City in November 2023
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
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Marketing effectiveness
Media Forum meeting overview (October 2023)
Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Improving creative effectiveness through in-flight optimisation
A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
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Marketing effectiveness
Creating a Global Culture of Marketing Effectiveness
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
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Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Consumer insightData-driven marketingMarketing effectiveness
Visa expert joins Insight Forum leadership
Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.