Posts about Marketing effectiveness

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  1. Video gaming goes mainstream in APAC
    Press releases
    24 September 2019
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    WFA

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

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  2. Students compete in marketing effectiveness awards in Spain
    News
    20 December 2018
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    WFA

    AEA launches university programme

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  3. 5 of the Most Contagious ideas of 2018
    Opinions
    7 December 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    Will Gilroy

    From embracing risk to admitting your imperfections and taking a stand

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  4. Survey on Performance Marketing
    Benchmarks & surveys
    3 December 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  5. Global viewability benchmarks 2017
    Benchmarks & surveysReports & whitepapers
    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  6. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

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  7. Webinar: The journey towards customer-centricity
    Videos & webinars
    20 June 2016
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

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