Posts about Marketing effectiveness

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  1.    Benchmark: Online communities and advisory boards
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

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  2.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

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  3.    China Forum (July 2022)
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

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  4.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

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  5.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

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  6.    Creative effectiveness is not about taking risks
    CreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

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  7.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  8.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  9.    Benchmark: Digital Advertising Testing Protocols & Partners
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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  10.    Sourcing Forum meeting overview (March 2022)
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 10, 2022.

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  11.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  12.    Fireside chat: Paying Attention to the Long and Short
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

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