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Media Forum Meeting Overview (27th October 2021)
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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Marketing effectiveness
Swedish advertisers create industry standard for marketing effectiveness
“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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ChannelseCommerceMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Marketing effectiveness
Swedish advertisers publish new guidance for marketing effectiveness
Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Integrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Marketing effectiveness
Benchmark: Market Insights Platforms
A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
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Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
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ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…