Swedish advertisers publish new guidance for marketing effectiveness
Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Integrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
Benchmark: Market Insights Platforms
A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
“Advertising needs an MOT”, says ISBA
UK marketers discuss challenges ahead and the need for joint initiatives
Putting in the effort gives a great Effekt in Norway
ANFO recognises brilliant examples of marketing effectiveness
Audience measurementChannelsMarketing effectiveness
Mind the Gap - 2020The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020"
Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…