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Marketing effectiveness
“Advertising needs an MOT”, says ISBA
UK marketers discuss challenges ahead and the need for joint initiatives
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Marketing effectiveness
Putting in the effort gives a great Effekt in Norway
ANFO recognises brilliant examples of marketing effectiveness
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Audience measurementChannelsMedia transformationMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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GamingMarketing effectiveness
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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Marketing capabilitiesMarketing effectiveness
Students compete in marketing effectiveness awards in Spain
AEA launches university programme
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CreativityMarketing effectiveness
5 of the Most Contagious ideas of 2018
From embracing risk to admitting your imperfections and taking a stand
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
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