Posts about Marketing law

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  1.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Marketing law

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

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  2.    Green Claims Directive – At-a-glance briefing
    Marketing law

    Green Claims Directive – At-a-glance briefing

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

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  3.    PAG Meeting Overview (September 2023)
    Digital policySelf-regulationMarketing law

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

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  4.    PAG Meeting Overview (May 2023)
    Digital policyMarketing law

    PAG Meeting Overview (May 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

    Read more about "PAG Meeting Overview (May 2023)"
  5.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  6.    WFA Survey: Responsible Marketing Frameworks
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

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  7.    Beware advertisers, the EU has a new plan to limit hot air around environmental claims
    Marketing law

    Beware advertisers, the EU has a new plan to limit hot air around environmental claims

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…

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  8.    EU Sustainable Food Systems Framework initiative
    Food marketingMarketing law

    EU Sustainable Food Systems Framework initiative

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

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  9.    DGX meeting overview (March 2023, London)
    Digital policyMarketing law

    DGX meeting overview (March 2023, London)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

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  10.    WFA Guide: DSA and DMA implementation
    Brand safetyDigital policyBrand safetyMarketing law

    WFA Guide: DSA and DMA implementation

    WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…

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  11.    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
    Digital policyMarketing law

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…

    Read more about "Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023"
  12.    WFA position paper on EU consumer laws revision
    Digital policyMarketing law

    WFA position paper on EU consumer laws revision

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…

    Read more about "WFA position paper on EU consumer laws revision"