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Marketing law
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Marketing law
Green Claims Directive – At-a-glance briefing
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Digital policyMarketing law
PAG Meeting Overview (May 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law
WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Marketing law
Beware advertisers, the EU has a new plan to limit hot air around environmental claims
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…
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Food marketingMarketing law
EU Sustainable Food Systems Framework initiative
WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
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Digital policyMarketing law
DGX meeting overview (March 2023, London)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Brand safetyDigital policyBrand safetyMarketing law
WFA Guide: DSA and DMA implementation
WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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Digital policyMarketing law
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…