Posts about Marketing procurement

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1. 
   Opinions

   28 June 2018
   Marketing procurement

   Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

   Laura Forcetti

   It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

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2. 
   Event reports

   27 June 2018
   Marketing procurement

   Sourcing Forum Meeting Overview Malmo June 2018

   WFA

    

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3. 
   Videos & webinars

   21 June 2018
   InfluencersInfluencersMarketing procurement

   Webinar: A strategic global sourcing approach to influencer content production

   WFA, APR

   As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

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4. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

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5. 
   Event reports

   25 April 2018
   Marketing procurement

   Sourcing Forum Meeting Overview Singapore April 2018

   WFA

    

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6. 
   OpinionsEvent reports

   29 March 2018
   Marketing procurement

   Deliverable-driven agency payments

   Laura Forcetti

   Seven tips for more effective agency compensation

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7. 
   Event reports

   28 March 2018
   Marketing procurement

   Sourcing Forum Meeting Overview NY March 2018

   WFA

    

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8. 
   Event reports

   14 March 2018
   Marketing procurement

   Sourcing Forum Meeting Overview Shanghai March 2018

   WFA

    

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9. 
   Event reports

   21 February 2018
   Marketing procurement

   Sourcing Forum Meeting Overview Düsseldorf February 2018

   WFA

    

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10. 
    Event reports

    6 December 2017
    Marketing procurement

    Sourcing Forum Meeting Overview NY December 2017

    WFA

     

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11. 
    Event reports

    22 November 2017
    Marketing procurement

    Sourcing Forum Meeting Overview Luxembourg November 2017

    WFA

     

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12. 
    Event reports

    25 October 2017
    Marketing procurement

    Sourcing Forum Meeting Overview Singapore October 2017

    WFA

     

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