Posts about Marketing procurement

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  1.    Suvey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Suvey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  2.    Benchmark: Category Management of Market Research & Insights
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category Management of Market Research & Insights

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  3.    Sourcing Forum meeting overview (November 2019)
    Marketing procurement

    Sourcing Forum meeting overview (November 2019)

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

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  4.    Sourcing Forum meeting overview (October 2019)
    Marketing procurement

    Sourcing Forum meeting overview (October 2019)

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  5.    Webinar: Digital Asset Management
    Marketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  6.    Achieving greater financial transparency with your agencies
    Agency managementMarketing procurement

    Achieving greater financial transparency with your agencies

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency…

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  7.    Webinar: Rights Management & Asset Optimisation
    ProductionMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will…

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  8.    Benchmark on global e-commerce sourcing strategies
    Marketing procurement

    Benchmark on global e-commerce sourcing strategies

     WFA member benchmark on global e-commerce sourcing strategies

    Read more about "Benchmark on global e-commerce sourcing strategies"
  9.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  10.    Sourcing Forum meeting overview (June 2019)
    Marketing procurement

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  11.    Redefining the marketing procurement value proposition
    Marketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

    Read more about "Redefining the marketing procurement value proposition"
  12.    Sourcing Forum meeting overview (May 2019)
    Marketing procurement

    Sourcing Forum meeting overview (May 2019)

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

    Read more about "Sourcing Forum meeting overview (May 2019)"