Posts about Marketing procurement

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  1.    Spotlight: Creative Production & The Economic Climate
    Marketing procurement

    Spotlight: Creative Production & The Economic Climate

    Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

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  2.    The year ahead for procurement
    Marketing procurement

    The year ahead for procurement

    Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…

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  3.    Benchmark: recommended sponsorship activation partners
    Agency review & pitchingGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

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  4.    Benchmark: end to end talent management process - in-housing vs outsourcing
    InfluencersInfluencersMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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  5.    Brands missing social opportunities of sponsorship
    Marketing procurement

    Brands missing social opportunities of sponsorship

    Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

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  6.    Benchmark: Global category management - Production consultants
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA member benchmark on how marketing organisations work with production consultants.

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  7.    Benchmark: Savings Categorisation of Inflation Hedging
    Marketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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  8.    Benchmark: Approaches to entertainment marketing
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

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  9.    Benchmark: The Evolution of Couponing
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

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  10.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

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  11.    Benchmark: Search engine optimisation (SEO) structure
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA member benchmark exploring SEO structures.

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  12.    Benchmark: PR agencies in South East Asia
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA member benchmark on recommended PR agencies operating in SEA region.

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