Posts about Marketing procurement

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  1.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

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  2.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

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  3.    Benchmark: Scope of Work (SOW) Process
    Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

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  4.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  5.    Skills underpin the power of procurement
    Marketing procurement

    Skills underpin the power of procurement
    Open to WFA members only

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

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  6.    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
    Marketing procurement

    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

    Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

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  7.    WFA Sourcing Forum, Denmark (September 2024)
    Marketing procurement

    WFA Sourcing Forum, Denmark (September 2024)

    Overview of the WFA Sourcing Forum meeting, held in Denmark.

    Read more about "WFA Sourcing Forum, Denmark (September 2024)"
  8.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

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  9.    Get more from marketing procurement
    Marketing procurement

    Get more from marketing procurement

    The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

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  10.    Sourcing Forum Connect, Singapore (July 2024)
    Marketing procurement

    Sourcing Forum Connect, Singapore (July 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

    Read more about "Sourcing Forum Connect, Singapore (July 2024)"
  11.    Knowledge Spotlight: Agency Performance Measurement
    Agency evaluation & performanceMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
  12.    WFA Sourcing Forum (June 2024, Remote)
    Marketing procurement

    WFA Sourcing Forum (June 2024, Remote)

    Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

    Read more about "WFA Sourcing Forum (June 2024, Remote)"