Posts about Marketing procurement

Related content

  1.    Benchmark: Supply-chain finance solutions
    Marketing procurement

    Benchmark: Supply-chain finance solutions

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

    Read more about "Benchmark: Supply-chain finance solutions"
  2.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

    Read more about "Client-agency performance evaluations: 2022 update"
  3.    Spotlight: What makes clients attractive to agencies?
    Marketing procurement

    Spotlight: What makes clients attractive to agencies?

    Agencies with the best clients attract the best talent.

    Read more about "Spotlight: What makes clients attractive to agencies?"
  4.    Benchmark: Supplier Relationship Management (SRM) programs
    Marketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

    Read more about "Benchmark: Supplier Relationship Management (SRM) programs"
  5.    Benchmark: Panel service agency(s) fee increases
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

    Read more about "Benchmark: Panel service agency(s) fee increases"
  6.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

    Read more about "Spotlight: E-commerce content creation - setting up for success"
  7.    Benchmark: Global Category Management – Digital production & publishing
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    This WFA member benchmark examines the category management of digital production & publishing.

    Read more about "Benchmark: Global Category Management – Digital production & publishing"
  8.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
  9.    Benchmark: Global Category Management – Loyalty & Reward
    Marketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    This WFA member benchmark examined the category management of Loyalty & Reward.

    Read more about "Benchmark: Global Category Management – Loyalty & Reward"
  10.    Sourcing Forum meeting overview (September 2022)
    Marketing procurement

    Sourcing Forum meeting overview (September 2022)

    Overview of the Sourcing Forum held remotely on 28th September, 2022

    Read more about "Sourcing Forum meeting overview (September 2022)"
  11.    Benchmark: Global Category Management – Adaptation & transcreation
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    This WFA member benchmark examined the category management of adaptation & transcreation

    Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
  12.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"