Posts about Marketing procurement

Related content

1. 
   Videos & webinars

   28 June 2024
   Agency evaluation & performanceMarketing operationsMarketing procurement

   Knowledge Spotlight: Agency Performance Measurement

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Performance Measurement"
2. 
   Benchmarks & surveys

   4 June 2024
   ProgrammaticMarketing procurement

   Benchmark: Programmatic models

   WFA

   WFA member benchmark exploring how members are structuring programmatic models

   Read more about "Benchmark: Programmatic models"
3. 
   Videos & webinars

   30 May 2024
   Agency remuneration & contractsCreativityMarketing procurement

   Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

   Alice Tomlinson, Junior Manager, Marketing Sourcing

   There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

   Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"
4. 
   Benchmarks & surveys

   17 May 2024
   Agency rostersMarketing procurement

   Benchmark: Panel service provider(s)

   WFA

   WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

   Read more about "Benchmark: Panel service provider(s)"
5. 
   Videos & webinars

   24 April 2024
   CreativityAIMarketing procurement

   Spotlight: The Democratisation of Virtual Production

   WFA

   The past few years have seen the emergence and evolution of virtual production.

   Read more about "Spotlight: The Democratisation of Virtual Production"
6. 
   Benchmarks & surveys

   9 April 2024
   Marketing procurement

   Benchmark: Recommended social media agencies in South-East Europe

   WFA

   WFA member benchmark on recommended social media agencies in South-East Europe.

   Read more about "Benchmark: Recommended social media agencies in South-East Europe"
7. 
   Reports & whitepapers

   28 March 2024
   Marketing procurement

   Marketing procurement seeks better, smarter metrics in 2024

   Laura Forcetti

   WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…

   Read more about "Marketing procurement seeks better, smarter metrics in 2024"
8. 
   Benchmarks & surveys

   25 March 2024
   AIMarketing procurement

   Benchmark: Content adaptation at scale using automation and GenAI

   WFA

   WFA member benchmark exploring how WFA members are adapting content at scale

   Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
9. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended PR agencies

   WFA

   WFA member benchmark on recommended PR agencies

   Read more about "Benchmark: Recommended PR agencies"
10. 
    Benchmarks & surveys

    1 March 2024
    Agency review & pitchingMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

    Read more about "Benchmark: recommended adaptation/translation agencies"
11. 
    Benchmarks & surveys

    29 February 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
12. 
    Benchmarks & surveys

    27 February 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"