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Marketing procurement
Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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Marketing procurement
Marketing procurement seeks better, smarter metrics in 2024
WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…
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AIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
WFA member benchmark exploring how WFA members are adapting content at scale
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Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
WFA member benchmark on recommended PR agencies
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Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended market research sources of data
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Agency review & pitchingMarketing procurement
Benchmark: Recommended POSM production companies
WFA member benchmark on recommended POSM production services across Europe
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Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
WFA member benchmark on recommended packaging design agencies.
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Marketing procurement
Spotlight: Creative Production & The Economic Climate
Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…
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Marketing procurement
The year ahead for procurement
Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…
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Agency review & pitchingGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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InfluencersInfluencersMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…