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Marketing procurement
Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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Agency remuneration & contractsCreativityMarketing procurement
Spotlight: Evolving from a focus on roles to a skill-centric talent model
This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Marketing operationsMarketing procurement
Benchmark: Scope of Work (SOW) Process
WFA member benchmark exploring the SOW process
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing procurement
Skills underpin the power of procurement
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…
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Marketing procurement
WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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Marketing procurement
WFA Sourcing Forum, Denmark (September 2024)
Overview of the WFA Sourcing Forum meeting, held in Denmark.
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Agency managementMarketing procurement
Benchmark: Shopper Marketing
WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Marketing procurement
Get more from marketing procurement
The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…
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Marketing procurement
Sourcing Forum Connect, Singapore (July 2024)
Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect
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Agency evaluation & performanceMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing procurement
WFA Sourcing Forum (June 2024, Remote)
Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024