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Marketing procurement
WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
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Agency managementMarketing procurement
Benchmark: Shopper Marketing
WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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Marketing procurement
Get more from marketing procurement
The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…
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Agency evaluation & performanceMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing procurement
WFA Sourcing Forum (June 2024, Remote)
Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024
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ProgrammaticMarketing procurement
Benchmark: Programmatic models
WFA member benchmark exploring how members are structuring programmatic models
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Agency remuneration & contractsCreativityMarketing procurement
Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…
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Marketing procurement
WFA Sourcing Forum GMW (May 2024)
Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week
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Agency rostersMarketing procurement
Benchmark: Panel service provider(s)
WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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CreativityAIMarketing procurement
Spotlight: The Democratisation of Virtual Production
The past few years have seen the emergence and evolution of virtual production.
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Marketing procurement
Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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Marketing procurement
WFA Sourcing x Tech and Privacy Forum (March 2024, remote)
Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26th March 2024