Posts about Marketing procurement

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  1.    Tech & tools in marketing procurement
    Marketing procurement

    Tech & tools in marketing procurement

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

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  2.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 25, 2022.

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  3.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 17, 2022.

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  4.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

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  5.    Sourcing Forum meeting overview (April 2022)
    Marketing procurement

    Sourcing Forum meeting overview (April 2022)

    Overview of the Sourcing Forum held in Athens on April 6, 2022.

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  6.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

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  7.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

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  8.    Benchmark: crowdsourced platform in Russia
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

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  9.    Benchmark: innovation funds in media/marketing
    Marketing procurement

    Benchmark: innovation funds in media/marketing

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

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  10.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 23, 2022.

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  11.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 16, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  12.    Sourcing Forum meeting overview (March 2022)
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 10, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"