Posts about Marketing procurement

Related content

1. 
   Event reports

   9 October 2024
   Marketing procurement

   WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

   Read more about "WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)"
2. 
   Benchmarks & surveys

   1 October 2024
   Agency managementMarketing procurement

   Benchmark: Shopper Marketing

   WFA

   WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

   Read more about "Benchmark: Shopper Marketing"
3. 
   Opinions

   3 September 2024
   Marketing procurement

   Get more from marketing procurement

   Tracy Allery

   The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

   Read more about "Get more from marketing procurement"
4. 
   Videos & webinars

   28 June 2024
   Agency evaluation & performanceMarketing operationsMarketing procurement

   Knowledge Spotlight: Agency Performance Measurement

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Performance Measurement"
5. 
   Event reports

   26 June 2024
   Marketing procurement

   WFA Sourcing Forum (June 2024, Remote)

   WFA

   Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

   Read more about "WFA Sourcing Forum (June 2024, Remote)"
6. 
   Benchmarks & surveys

   4 June 2024
   ProgrammaticMarketing procurement

   Benchmark: Programmatic models

   WFA

   WFA member benchmark exploring how members are structuring programmatic models

   Read more about "Benchmark: Programmatic models"
7. 
   Videos & webinars

   30 May 2024
   Agency remuneration & contractsCreativityMarketing procurement

   Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

   Alice Tomlinson, Junior Manager, Marketing Sourcing

   There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

   Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"
8. 
   Event reports

   22 May 2024
   Marketing procurement

   WFA Sourcing Forum GMW (May 2024)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

   Read more about "WFA Sourcing Forum GMW (May 2024)"
9. 
   Benchmarks & surveys

   17 May 2024
   Agency rostersMarketing procurement

   Benchmark: Panel service provider(s)

   WFA

   WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

   Read more about "Benchmark: Panel service provider(s)"
10. 
    Videos & webinars

    24 April 2024
    CreativityAIMarketing procurement

    Spotlight: The Democratisation of Virtual Production

    WFA

    The past few years have seen the emergence and evolution of virtual production.

    Read more about "Spotlight: The Democratisation of Virtual Production"
11. 
    Benchmarks & surveys

    9 April 2024
    Marketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
12. 
    Event reports

    2 April 2024
    Marketing procurement

    WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

    WFA

    Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26^th March 2024

    Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"