Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   27 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended packaging design agencies

   WFA

   WFA member benchmark on recommended packaging design agencies. 

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2. 
   Videos & webinars

   14 February 2024
   Marketing procurement

   Spotlight: Creative Production & The Economic Climate

   WFA

   Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this…

   Read more about "Spotlight: Creative Production & The Economic Climate"
3. 
   5 February 2024
   Marketing procurement

   The year ahead for procurement

   Laura Forcetti

   Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…

   Read more about "The year ahead for procurement"
4. 
   Benchmarks & surveys

   29 January 2024
   Agency review & pitchingGamingMarketing procurement

   Benchmark: recommended sponsorship activation partners

   WFA

   WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

   Read more about "Benchmark: recommended sponsorship activation partners"
5. 
   Event reports

   16 January 2024
   Marketing procurement

   WFA Sourcing Forum (January 2024, remote)

   WFA

   Overview of the WFA Sourcing Forum meeting, held remotely on 10^th January 2024

   Read more about "WFA Sourcing Forum (January 2024, remote)"
6. 
   Benchmarks & surveys

   19 December 2023
   InfluencersInfluencersMarketing procurement

   Benchmark: end to end talent management process - in-housing vs outsourcing

   WFA

   WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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7. 
   Event reports

   28 November 2023
   Marketing procurement

   WFA Sourcing Forum (November 2023)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in London

   Read more about "WFA Sourcing Forum (November 2023)"
8. 
   Press releasesReports & whitepapers

   28 November 2023
   Marketing procurement

   Brands missing social opportunities of sponsorship

   WFA

   Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

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9. 
   Event reports

   21 November 2023
   Marketing procurement

   WFA Sourcing Forum, Forum Connect NYC (November 2023)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in New York

   Read more about "WFA Sourcing Forum, Forum Connect NYC (November 2023)"
10. 
    Benchmarks & surveys

    14 November 2023
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA

    WFA member benchmark on how marketing organisations work with production consultants.

    Read more about "Benchmark: Global category management - Production consultants"
11. 
    Benchmarks & surveys

    1 November 2023
    Marketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

    Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
12. 
    Benchmarks & surveys

    19 September 2023
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"