Posts about Marketing procurement

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1. 
   Event reports

   22 May 2024
   Marketing procurement

   WFA Sourcing Forum GMW (May 2024)

   WFA

   Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

   Read more about "WFA Sourcing Forum GMW (May 2024)"
2. 
   Benchmarks & surveys

   17 May 2024
   Agency rostersMarketing procurement

   Benchmark: Panel service provider(s)

   WFA

   WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

   Read more about "Benchmark: Panel service provider(s)"
3. 
   Videos & webinars

   24 April 2024
   CreativityAIMarketing procurement

   Spotlight: The Democratisation of Virtual Production

   WFA

   The past few years have seen the emergence and evolution of virtual production.

   Read more about "Spotlight: The Democratisation of Virtual Production"
4. 
   Benchmarks & surveys

   9 April 2024
   Marketing procurement

   Benchmark: Recommended social media agencies in South-East Europe

   WFA

   WFA member benchmark on recommended social media agencies in South-East Europe.

   Read more about "Benchmark: Recommended social media agencies in South-East Europe"
5. 
   Event reports

   2 April 2024
   Marketing procurement

   WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

   WFA

   Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26^th March 2024

   Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
6. 
   Reports & whitepapers

   28 March 2024
   Marketing procurement

   Marketing procurement seeks better, smarter metrics in 2024

   Laura Forcetti

   WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024.…

   Read more about "Marketing procurement seeks better, smarter metrics in 2024"
7. 
   Benchmarks & surveys

   25 March 2024
   AIMarketing procurement

   Benchmark: Content adaptation at scale using automation and GenAI

   WFA

   WFA member benchmark exploring how WFA members are adapting content at scale

   Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
8. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended PR agencies

   WFA

   WFA member benchmark on recommended PR agencies

   Read more about "Benchmark: Recommended PR agencies"
9. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: recommended adaptation/translation agencies

   WFA

   WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

   Read more about "Benchmark: recommended adaptation/translation agencies"
10. 
    Benchmarks & surveys

    29 February 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
11. 
    Event reports

    27 February 2024
    Marketing procurement

    Sourcing Forum Meeting (February 2024, remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

    Read more about "Sourcing Forum Meeting (February 2024, remote)"
12. 
    Benchmarks & surveys

    27 February 2024
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"