Posts about Marketing procurement

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  1.    Benchmark: The Evolution of Couponing
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"
  2.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

    Read more about "Benchmark: Recommended events agencies in MEA region"
  3.    Benchmark: Search engine optimisation (SEO) structure
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
  4.    Benchmark: PR agencies in South East Asia
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
  5.    Sourcing Forum meeting overview (July 2023)
    Marketing procurement

    Sourcing Forum meeting overview (July 2023)

    Overview of the Sourcing Forum held in Singapore on the 5th July 2023.

    Read more about "Sourcing Forum meeting overview (July 2023)"
  6.    Media x Sourcing Forum meeting overview (March 2023)
    Marketing procurementOrganisation & structureMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  7.    Sourcing Forum meeting (May 2023)
    Marketing procurement

    Sourcing Forum meeting (May 2023)

    Overview of the Sourcing Forum held remotely on the 17th May 2023.

    Read more about "Sourcing Forum meeting (May 2023)"
  8.    Spotlight: Current trends in global content production
    Marketing procurement

    Spotlight: Current trends in global content production

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…

    Read more about "Spotlight: Current trends in global content production"
  9.    Sourcing Forum meeting (April 2023)
    Marketing procurement

    Sourcing Forum meeting (April 2023)

    Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023

    Read more about "Sourcing Forum meeting (April 2023)"
  10.    Benchmark: best practices for negotiations with your CRM agency(s)
    Marketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
  11.    Spotlight: Stronger relationships produce stronger results - the proof
    Marketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    Does the strength of relationship between marketer and agency correlate with effective work?

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  12.    Benchmark: marketing budget planning software
    Marketing procurement

    Benchmark: marketing budget planning software

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"