Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   31 March 2023
   Marketing procurement

   Benchmark: supplier performance management software

   WFA

   WFA member benchmark on supplier performance management software.

   Read more about "Benchmark: supplier performance management software"
2. 
   Event reports

   30 March 2023
   Marketing procurement

   Sourcing Forum meeting overview (March 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 22^nd March 2023.

   Read more about "Sourcing Forum meeting overview (March 2023)"
3. 
   Event reports

   15 March 2023
   Marketing procurement

   Sourcing Forum meeting overview (February 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 22^nd February 2023.

   Read more about "Sourcing Forum meeting overview (February 2023)"
4. 
   Benchmarks & surveys

   24 February 2023
   Agency managementMarketing procurement

   Benchmark: Cascading sustainability commitments to agencies

   WFA

   This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

   Read more about "Benchmark: Cascading sustainability commitments to agencies"
5. 
   Benchmarks & surveys

   21 February 2023
   Marketing procurement

   Benchmark: Global Category Management – Artwork, pre-press & print

   WFA

   This WFA member benchmark examined the category management of artwork, pre-press & print.

   Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
6. 
   Event reports

   10 February 2023
   Marketing procurement

   Sourcing Forum meeting overview (January 2023)

   WFA

   Overview of the Sourcing Forum held remotely on 25^th January, 2023.

   Read more about "Sourcing Forum meeting overview (January 2023)"
7. 
   Benchmarks & surveys

   24 January 2023
   Marketing procurement

   Benchmark: Negotiating paid search deals

   WFA

   This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

   Read more about "Benchmark: Negotiating paid search deals"
8. 
   Videos & webinars

   19 January 2023
   Marketing procurement

   Spotlight: Global Agency Remuneration Trends

   WFA

   It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

   Read more about "Spotlight: Global Agency Remuneration Trends"
9. 
   Videos & webinars

   17 January 2023
   Marketing procurement

   Spotlight: Client-agency performance evaluations: 2022 update

   WFA

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

   Read more about "Spotlight: Client-agency performance evaluations: 2022 update"
10. 
    Benchmarks & surveys

    13 January 2023
    Marketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    WFA

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
11. 
    Opinions

    11 January 2023
    Marketing procurement

    After Spring comes…

    Laura Forcetti

    The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

    Read more about "After Spring comes…"
12. 
    Benchmarks & surveys

    10 January 2023
    Marketing procurement

    Benchmark: Global Category Management – Digital Commerce

    WFA

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"