Posts about Marketing procurement

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  1.    Sourcing Forum meeting overview (December 2022)
    Marketing procurement

    Sourcing Forum meeting overview (December 2022)

    Overview of the Sourcing Forum held remotely on 1st of December, 2022

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  2.    Sourcing Forum meeting overview (November 2022)
    Marketing procurement

    Sourcing Forum meeting overview (November 2022)

    Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022

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  3.    The role of AI in the content creation process
    Marketing procurement

    The role of AI in the content creation process

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

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  4.    Global Agency Remuneration Trends: 2022 update
    Agency evaluation & performanceMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

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  5.    Spotlight: Inflation equals innovation
    Marketing procurement

    Spotlight: Inflation equals innovation

    In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…

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  6.    Spotlight: Recession-proofing strategies for creative production
    Marketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…

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  7.    Benchmark: Supply-chain finance solutions
    Marketing procurement

    Benchmark: Supply-chain finance solutions

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

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  8.    Client-agency performance evaluations: 2022 update
    Marketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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  9.    Spotlight: What makes clients attractive to agencies?
    Marketing procurement

    Spotlight: What makes clients attractive to agencies?

    Agencies with the best clients attract the best talent.

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  10.    Benchmark: Supplier Relationship Management (SRM) programs
    Marketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

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  11.    Benchmark: Panel service agency(s) fee increases
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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  12.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

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