Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   27 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Digital production & publishing

   WFA

   This WFA member benchmark examines the category management of digital production & publishing.

   Read more about "Benchmark: Global Category Management – Digital production & publishing"
2. 
   Benchmarks & surveys

   25 October 2022
   Agency evaluation & performanceMarketing procurement

   Benchmark: Market Research & Insights – Recommended agency partners

   WFA

   WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

   Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
3. 
   Benchmarks & surveys

   25 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Loyalty & Reward

   WFA

   This WFA member benchmark examined the category management of Loyalty & Reward.

   Read more about "Benchmark: Global Category Management – Loyalty & Reward"
4. 
   Event reports

   11 October 2022
   Marketing procurement

   Sourcing Forum meeting overview (September 2022)

   WFA

   Overview of the Sourcing Forum held remotely on 28^th September, 2022

   Read more about "Sourcing Forum meeting overview (September 2022)"
5. 
   Benchmarks & surveys

   4 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Adaptation & transcreation

   WFA

   This WFA member benchmark examined the category management of adaptation & transcreation

   Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
6. 
   Benchmarks & surveys

   23 September 2022
   Marketing procurement

   Benchmark: Global Category Management – POS & displays

   WFA

   This WFA member benchmark examined the category management of POS & displays.

   Read more about "Benchmark: Global Category Management – POS & displays"
7. 
   Opinions

   21 September 2022
   Marketing procurement

   Why I love marketing procurement

   Alice Tomlinson, Junior Manager, Marketing Sourcing

   It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

   Read more about "Why I love marketing procurement"
8. 
   Benchmarks & surveys

   4 August 2022
   Value of advertisingMarketing procurement

   Benchmark: Negotiations with tech titans or big digital platforms

   WFA

   WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

   Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
9. 
   Event reports

   12 July 2022
   Marketing procurement

   Sourcing Forum meeting overview (June 2022)

   WFA

   Overview of the Sourcing Forum held remotely on June 30, 2022.

   Read more about "Sourcing Forum meeting overview (June 2022)"
10. 
    Videos & webinars

    7 July 2022
    Marketing procurement

    Spotlight: The rise of freelance talent

    WFA

    Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…

    Read more about "Spotlight: The rise of freelance talent"
11. 
    Reports & whitepapers

    10 June 2022
    Marketing procurement

    Tech & tools in marketing procurement

    WFA

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

    Read more about "Tech & tools in marketing procurement"
12. 
    Event reports

    8 June 2022
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    WFA

    Overview of the Sourcing Forum held remotely on May 25, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"