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Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 17, 2022.
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Marketing procurementOrganisation & structure
Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurement
Sourcing Forum meeting overview (April 2022)
Overview of the Sourcing Forum held in Athens on April 6, 2022.
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Marketing procurementOrganisation & structure
Benchmark: Recruitment of marketing sourcing talent
WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurement
Benchmark: payment solutions / cashback
WFA member benchmark on payment solutions/cashback
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Marketing procurement
Benchmark: crowdsourced platform in Russia
WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurement
Benchmark: innovation funds in media/marketing
WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurement
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 23, 2022.
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Marketing procurement
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 16, 2022.
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Marketing procurementMarketing effectiveness
Sourcing Forum meeting overview (March 2022)
Overview of the Sourcing Forum held remotely on March 10, 2022.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…