Posts about Marketing procurement

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1. 
   Benchmarks & surveys

   1 November 2021
   Marketing procurement

   Benchmark: Media spend on agency fees in South East Asia

   WFA

   WFA member survey for Media spend on agency fees in South East Asia markets 

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2. 
   Event reports

   27 October 2021
   Agency review & pitchingMarketing procurement

   Sourcing Forum meeting overview (October 2021)

   WFA

   Overview of the Sourcing Forum held remotely on October 21, 2021.

   Read more about "Sourcing Forum meeting overview (October 2021)"
3. 
   OpinionsEvent reports

   2 August 2021
   Marketing procurement

   Learning from the Sourcing Board

   WFA

   Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…

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4. 
   Opinions

   3 June 2021
   Marketing procurement

   New metrics for a growth agenda

   Laura Forcetti

   Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…

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5. 
   Videos & webinars

   28 May 2021
   Marketing procurement

   Spotlight: Diversity & Inclusion in the Production Landscape

   WFA

   An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

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6. 
   Videos & webinars

   14 April 2021
   Marketing procurementOrganisation & structure

   Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

   WFA

   Shifting from a savings outlook to a value creation approach.

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7. 
   Reports & whitepapers

   8 April 2021
   Agency managementMarketing procurement

   Different Models when decoupling production

   APR

   A brief definition guide on models when decoupling production.

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8. 
   Benchmarks & surveys

   31 March 2021
   Marketing procurement

   Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

   WFA

   Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

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9. 
   Guides & templates

   16 March 2021
   Marketing procurement

   Guide to Ecommerce content production optimisation

   APR

   APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

   Read more about "Guide to Ecommerce content production optimisation"
10. 
    Reports & whitepapers

    25 February 2021
    Agency managementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    Decideware

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

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11. 
    Benchmarks & surveys

    24 February 2021
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    WFA

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
12. 
    Event reports

    23 February 2021
    Marketing procurement

    Sourcing Forum meeting overview (February 2021)

    WFA

    Overview of the Sourcing Forum held remotely on February 17, 2021.

    Read more about "Sourcing Forum meeting overview (February 2021)"