Related content
-
Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
-
Marketing procurementOrganisation & structure
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
-
Marketing procurement
Spotlight: Managing your sponsorship initiatives post-pandemic
What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…
-
Marketing procurement
Defining world-class standards for marketing procurement
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
-
Marketing procurement
Benchmark: Global Category Management - Public Relations
Member benchmark on category management of public relations (brand PR / consumer facing)
-
Marketing procurementData collection & privacy
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
-
Marketing procurement
Sourcing Forum meeting overview (December 2020)
Overview of the Sourcing Forum held remotely on December 2, 2020
-
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
-
Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
-
Marketing procurement
Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
-
Marketing procurement
Benchmark: Global Category Management - E-commerce
WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
-
Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.