Posts about Marketing procurement

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1. 
   Reports & whitepapers

   26 November 2020
   Marketing procurement

   Eco-Friendly Practices in Production

   APR

   This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

   Read more about "Eco-Friendly Practices in Production"
2. 
   Benchmarks & surveys

   25 November 2020
   Integrated marketingMarketing procurement

   Survey: Organising virtual and hybrid events

   WFA

   This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

   Read more about "Survey: Organising virtual and hybrid events"
3. 
   Videos & webinars

   19 November 2020
   Agency managementMarketing procurement

   Spotlight: Global Production - 2020 and beyond

   WFA, APR

   As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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4. 
   Benchmarks & surveys

   12 November 2020
   Marketing operationsMarketing procurement

   Benchmark: Global Category Management - Consumer Promotions

   WFA

   Member benchmark on category management of consumer promotions.

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5. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Global Marketing Procurement: 2020 and beyond

   WFA

   WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

   Read more about "Global Marketing Procurement: 2020 and beyond"
6. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Benchmark: Global marketing procurement team structures & workload allocation

   WFA

   WFA member benchmark regarding workload allocation and related team structures.

   Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
7. 
   Event reports

   19 October 2020
   Agency review & pitchingMarketing procurement

   Sourcing Forum meeting overview (October 2020)

   WFA

   Overview of the Sourcing Forum held remotely on October 15, 2020.

   Read more about "Sourcing Forum meeting overview (October 2020)"
8. 
   Reports & whitepapers

   21 September 2020
   Marketing procurement

   The endless possibilities of Computer Generated Imagery (CGI)

   WFA

   This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

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9. 
   Opinions

   15 September 2020
   Marketing procurement

   Sustainability and procurement

   Laura Forcetti

   Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

   Read more about "Sustainability and procurement"
10. 
    Benchmarks & surveys

    15 September 2020
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    WFA

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

    Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
11. 
    Event reports

    9 September 2020
    Marketing procurement

    Sourcing Forum meeting overview (September 2020)

    WFA

    Overview of the Sourcing Forum held remotely on September 4, 2020.

    Read more about "Sourcing Forum meeting overview (September 2020)"
12. 
    Event reports

    25 August 2020
    Marketing procurement

    Sourcing Forum meeting overview (July 2020)

    WFA

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"