Posts about Marketing procurement

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1. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

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2. 
   Reports & whitepapers

   7 April 2017
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Best practice: global media transparency & contracts (2017)

   WFA

    Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

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3. 
   Benchmarks & surveys

   1 February 2017
   Agency evaluation & performanceAgency managementMarketing procurement

   Marketing Procurement Maturity Assessment 2017

   WFA

    WFA member survey. For additional details, please log in.

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4. 
   Benchmarks & surveys

   1 January 2017
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Survey results on Agency evaluation

   WFA, Decideware

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on Agency evaluation"
5. 
   Benchmarks & surveys

   12 December 2016
   Marketing procurement

   Benchmark on trade mark clearance for design and logo agencies

   WFA

    WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

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6. 
   Event reports

   7 December 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview NY December 2016

   WFA

    

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7. 
   Event reports

   24 November 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview Paris November 2016

   WFA

    

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8. 
   Benchmarks & surveys

   24 October 2016
   Marketing procurement

   Benchmark on the use of crowd-sourcing

   WFA

   WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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9. 
   Event reports

   29 September 2016
   Marketing procurement

   SOURCING FORUM Meeting Overview Singapore September 2016

   WFA

    

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10. 
    Benchmarks & surveys

    25 August 2016
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

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11. 
    Benchmarks & surveys

    23 August 2016
    Agency managementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

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12. 
    Benchmarks & surveys

    5 August 2016
    Agency evaluation & performanceMarketing procurement

    Survey on measuring market share

    WFA

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

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