Posts about Marketing strategy

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1. 
   Press releases

   20 April 2018
   Digital policy

   WFA calls on brands to embrace culture of data transparency

   WFA

   WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…

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2. 
   Opinions

   19 March 2018

   In the spotlight: JAA Japan’s Shinji Suzuki

   WFA

   Meet Shinji Suzuki, Senior Executive Director of JAA

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3. 
   Opinions

   19 February 2018

   In the spotlight: ISBA UK’s Phil Smith

   WFA

   Meet Phil Smith, Director General of the Incorporated Society of British Advertisers (ISBA)

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4. 
   Opinions

   29 January 2018
   Data collection & privacy

   Let's make 2018 the year of transparency, says WFA President David Wheldon

   David Wheldon

   In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

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5. 
   Opinions

   25 January 2018
   Data collection & privacy

   GDPR data-privacy rules signal a welcome revolution, says WFA CEO

   Stephan Loerke

   GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

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6. 
   Opinions

   24 January 2018

   Bridging east and west via digital: Huawei's Glory Zhang

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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7. 
   Opinions

   24 January 2018

   Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"
8. 
   Opinions

   23 January 2018
   Brand purpose

   Priceless success: Mastercard's Raja Rajamannar

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Priceless success: Mastercard's Raja Rajamannar"
9. 
   Opinions

   22 January 2018
   Brand purpose

   Empowering marketers and unstereotyping ads: Unilever's Keith Weed

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
10. 
    Opinions

    22 January 2018
    Brand purpose

    From transparency to equality: P&G's Marc Pritchard

    WFA

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "From transparency to equality: P&G's Marc Pritchard"
11. 
    Opinions

    15 January 2018

    In the spotlight: SDE Greece’s Nerina Komioti

    WFA

    Meet Nerina Komioti, Director General of SDE

    Read more about "In the spotlight: SDE Greece’s Nerina Komioti"
12. 
    OpinionsEvent reports

    18 December 2017
    Brand purpose

    It’s the Most Contagious time of the year

    Camelia Cristache

    Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…

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