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WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
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Digital policyMarketing technologyData-driven marketingMarketing technology
Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Digital policyCreativityBrand reputationMarketing operationsMarketing technologyMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policyValue of advertisingBrand reputationMarketing technologyMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Marketing technologyData-driven marketingMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Marketing technologyMarketing technology
Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
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eCommerceMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology
China Forum (July 2022)
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
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eCommerceMarketing technologyMarketing technology
Media Forum APAC (June 2022) eCommerce in South-East Asia
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…