Posts about Marketing technology

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  1.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

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  2.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

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  3.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

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  4.    WFA President launches book on next generation marketing
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…

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  5.    Media Forum Meeting Overview (November & December 2020)
    Media transparencyProgrammaticMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

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  6.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

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  7.    Media Forum Meeting Overview (September 2020)
    Marketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 22 September, 2020.

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  8.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Digital transformationMarketing technologyMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

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  9.    Programmatic & Data Forum Meeting Overview (September 2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

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  10.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

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  11.    Norwegian association unveils new adtech and martech guidance
    Marketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

    Read more about "Norwegian association unveils new adtech and martech guidance"
  12.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

    Read more about "Webinar: Live-streaming & E-commerce"