Posts about Marketing technology

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  1.    Benchmark: Social Media Marketing Tools
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

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  2.    Inclusion is the future for brand growth
    Marketing technologyMarketing technologyConsumer insightMarketing technology

    Inclusion is the future for brand growth

    Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…

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  3.    This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"
  4.    Differentiating skills in the AI era
    CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

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  5.    Spotlight: Uncovering agency use of generative AI
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    Spotlight: Uncovering agency use of generative AI

    A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

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  6.    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"
  7.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  8.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  9.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  10.    From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…

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  11.    WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
    Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

    Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"
  12.    This month in AI: new tools, content labelling, voice cloning and licensing deals
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: new tools, content labelling, voice cloning and licensing deals

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"